METROPOLITAN

Consumer conversations revealed that South Africans’ real success is not determined by where they get to, but by what they do to get there. This campaign challenged the future focused nature of the category to recognise the things South Africans do every day to secure their financial future and did it in a way that brought some energy and modernity to an arguably conservative and formulaic category.

More Campaigns

BRAND DEVELOPMENT

VOLKSWAGEN – POLO VIVOMike McElwee2018-04-25T05:27:56+00:00

VOLKSWAGEN – POLO VIVO
APPLETISERMike McElwee2018-04-25T04:50:05+00:00

APPLETISER
VOLKSWAGEN – GOLFMike McElwee2018-04-25T05:31:13+00:00

VOLKSWAGEN – GOLF
METROPOLITANMike McElwee2018-04-24T15:28:51+00:00

METROPOLITAN
VOLKSWAGEN – POLOMike McElwee2018-04-25T05:30:21+00:00

VOLKSWAGEN – POLO
DENTYNE – EXPOSEMike McElwee2018-04-23T06:26:13+00:00

DENTYNE – EXPOSE
STIMOROL – INFINTYMike McElwee2018-04-23T06:30:31+00:00

STIMOROL – INFINTY
STIMOROL – FLAVOUR-CHANGING GUMMike McElwee2018-04-25T05:34:24+00:00

STIMOROL – FLAVOUR-CHANGING GUM
ROYCOMike McElwee2018-04-23T07:45:15+00:00

ROYCO
DENTYNE – 1000 PHOTOSMike McElwee2018-04-23T06:28:12+00:00

DENTYNE – 1000 PHOTOS
ABSOLUTE PETSMike McElwee2018-04-23T07:48:57+00:00

ABSOLUTE PETS
JOHNSON & JOHNSON – STAYFREEMike McElwee2018-04-23T07:51:35+00:00

JOHNSON & JOHNSON – STAYFREE
JOHNSON & JOHNSON – AFRICAN NURTUREMike McElwee2018-04-23T07:54:01+00:00

JOHNSON & JOHNSON – AFRICAN NURTURE
VICEROYMike McElwee2018-04-23T07:56:33+00:00

VICEROY

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Tell me more about your business or brand challenge so we can determine the best way to address it. I’ll always start by assessing the strength and efficacy of your brand and communication, and then evaluate the best solution for your business based on your specific requirements.

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