An open letter to SAN Parks CEO, Dr David Mabunda 3rd December 2013 Dear Dr Mabunda I would like to bring something slightly concerning about your marketing and PR efforts to your attention. But before I do that, let me give you a brief overview of who I am and
Disgruntled Consumer 12th April 2010 To go to the effort of getting a t-shirt made about your gripes means you must have been seriously let down... Certainly a noticeable piece of mobile advertising and I'd like to argue, quite impactful too. It reaches a primary audience of friends and family,
DA Youth Poster 24th January 2012 If this was truly an effective piece of communication promoting cultural/racial integration, then I doubt that the DA Youth would need to jump to such a defensive conclusion: ‘…if educated university students see the poster as promoting sex, "then we have no hope".’ I’m
The Unnamed: Part 1 24th October 2011 I have been doing an exercise. It had no purpose other than to inform the viability of a theme for my 30th birthday party next year, but it did reveal something quite interesting. I decided that I was quite fond of the idea
What on earth were they thinking? 11th June 2011 I seem to remember being ever so slightly irked by the TLC bathroom branding exercise that claimed to be targeted and effective (August 2009 post)...Well, it seems they specialise in "effective" bathroom advertising, knowing exactly how to make sure you notice their message,
What we can learn from @BronxZoosCobra 1st April 2011 I’m a little hesitant to launch into any commentary on social media and the use thereof, it adds to the plethora of opinions on the subject and hence to the marketing ramble and clutter in this area. In my mind, this
No Headline Necessary 10th January 2011 Is that because I'm uber confident, have no imagination or because I'm just too lazy to actually think about how I could grab your attention? Maybe it's because I actually have nothing compelling to talk about in the first place. Who knows. Your guess
Communication for social issues 19th July 2010 I’m not convinced that many ads designed to address social issues, specifically the perpetrators of damaging or wrong behaviour, have any effect at all on the people they are intended for and contribute meaningfully to anything besides an agency awards cabinet with a
Kulula just gets sharper! 4th May 2010 Kulula is my number one for entertainment, wit, brilliant advertising and for clients-with-guts (a list a little short to begin with). This was a brilliant tactical campaign in response to a Daily Star article in the UK warning travellers to South Africa of
My pick of the month 9th November 2009 While these responsible drinking ads (done by Lowe Bull and velocity films) are arguably not the most comfortable to watch, this very fact makes them quite effective and in my opinion, incredibly potent. I believe that we’re almost immune to the exaggerated
