APPLETISER

The task was to create a global campaign that encouraged more frequent consumption of the product, while justifying the brand’s premium positioning. Appletiser was positioned as a luxurious celebratory drink that gives women permission to crown all the worthy moment in their everyday lives.

More Campaigns

BRAND DEVELOPMENT

VOLKSWAGEN – POLO VIVOMike McElwee2018-04-25T05:27:56+00:00

VOLKSWAGEN – POLO VIVO
APPLETISERMike McElwee2018-04-25T04:50:05+00:00

APPLETISER
VOLKSWAGEN – GOLFMike McElwee2018-04-25T05:31:13+00:00

VOLKSWAGEN – GOLF
METROPOLITANMike McElwee2018-04-24T15:28:51+00:00

METROPOLITAN
VOLKSWAGEN – POLOMike McElwee2018-04-25T05:30:21+00:00

VOLKSWAGEN – POLO
DENTYNE – EXPOSEMike McElwee2018-04-23T06:26:13+00:00

DENTYNE – EXPOSE
STIMOROL – INFINTYMike McElwee2018-04-23T06:30:31+00:00

STIMOROL – INFINTY
STIMOROL – FLAVOUR-CHANGING GUMMike McElwee2018-04-25T05:34:24+00:00

STIMOROL – FLAVOUR-CHANGING GUM
ROYCOMike McElwee2018-04-23T07:45:15+00:00

ROYCO
DENTYNE – 1000 PHOTOSMike McElwee2018-04-23T06:28:12+00:00

DENTYNE – 1000 PHOTOS
ABSOLUTE PETSMike McElwee2018-04-23T07:48:57+00:00

ABSOLUTE PETS
JOHNSON & JOHNSON – STAYFREEMike McElwee2018-04-23T07:51:35+00:00

JOHNSON & JOHNSON – STAYFREE
JOHNSON & JOHNSON – AFRICAN NURTUREMike McElwee2018-04-23T07:54:01+00:00

JOHNSON & JOHNSON – AFRICAN NURTURE
VICEROYMike McElwee2018-04-23T07:56:33+00:00

VICEROY

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