March 2016 – Present

• Senior strategic planner, Ogilvy Cape Town
• Accounts: Metropolitan, Volkswagen (passenger and commercial), Appletiser, Stoney

March 2013 – February 2016

• Brand strategy and development consultant, Self-employed
• Clients: FCB Johannesburg (Tiger Brands portfolio), Absolute Pets Retail (Brand repositioning, CI implementation, Stakeholder strategy), Jam Factory Advertising, A2A Kopano, Tin Fish Advertising, 140 BBDO Advertising (BUCO Hardware), FCB Advertising, uBuhle Bendoni Skincare.

August 2013 – April 2014

• Brand strategy consultant, Absolute Pets Retail
• Responsible for the development of a full brand repositioning and subsequent visual brand identity change.
• Development of an initial communication strategy and key stakeholder strategies for the brand going forward.

January 2013 – March 2013

• Travelled through Southern and Eastern Africa.

September 2011 – December 2012

• Senior strategic planner, 140 BBDO Cape Town
• Across a broad range of clients representing a variety of different industries, I was required to identify growth opportunities for brands and subsequently develop and help implement brand and communication strategies based on these and determined objectives.
• Main accounts: Mars Pet (Whiskas, Pedigree), Mars Food (Royco), and Mars Snack (Snickers); Distell (Sedgwick’s Old Brown Sherry, Viceroy Brandy, Three Ships Whisky); Johnson & Johnsons (Stayfree, Johnson’s Adult skincare)

• Appointed to the agency’s Executive Committee in March 2012
• I was required to work with other Exco members to identify and work to overcome challenges facing the agency; highlight opportunities for the agency and subsequently implement growth strategies based on those; assist with the optimal running of the agency.

September 2009- August 2011

• Strategic planner, Ogilvy Cape Town
• Required to work closely with clients, account- and creative teams to produce meaningful, relevant and influential communication that will facilitate and grow brands in the multiple environments in which they operate. Be part of facilitating the shift of the brands I work on into a digital sphere and to become more interactive in an increasingly demanding and evolving environment. And from a retail perspective, understand the role of communication at every stage of a consumer’s journey to purchasing a brand.
• Main accounts: Volkswagen; Mondeléz (previously Kraft/Cadbury) Gum and Candy

January 2007- August 2009

• Strategic planner, FCB Cape Town
• Required to research external brand environments, competitor activity and consumer behaviour. This is in order to gather pertinent insights to produce relevant and differentiated brand communication- and marketing strategies for a number of large and small brands.
• Main accounts: Santam; Burchell Premium Cider; Klipdrift Brandy; Count Pushkin Vodka.

Education:

• 2016 – Honours with distinction in Archaeology , University of South Africa
• 2006 – Honours in Strategic Brand Communication (formerly Brand Leadership), Vega School Cape Town
• 2005 – BA in Archaeology and Visual Art History, University of Cape Town

2012
APEX (Advertising Effectiveness) Award – 1 Gold and Grand Prix (Hunters Premium Cider)

2011
3 APEX Awards – 1 Silver (Volkswagen), 2 Bronze (Volkswagen, Cadbury)

2010
4 APEX Awards – 2 Silver (Volkswagen, Cadbury), 2 Bronze (Volkswagen, Cadbury)

2007
Meaningful Brand Communications Award, Vega School of Brand Leadership, Cape Town