Humanising brand loyalty I listened to endured Nick Cannon’s recent ‘interview’ with Kanye West on his Cannon’s Class podcast. Besides battling to find coherence in the monologue in general, Kanye and Nick alluded to a good point do to with branding that interested me. The exact comments were: Kanye: “I was just thinking
A case against brand purpose I’m falling out of love with the idea of brand purpose, not because I don’t think it’s a valuable concept, but because I don’t entirely believe that brand purpose, with its lofty ideals and characteristic optimism, is entirely relevant for South Africa right now. Perhaps even
Branding Women’s Day: Hi-jacking the female narrative I found myself growing viscerally angry yesterday, 9 August 2020, as I encountered more and more frivolous and celebratory social media posts about Women’s Day by individuals and brands alike. The superficiality, the joy and the light-hearted celebration felt insulting at a time when
Consumers or humans? I have sat in countless meetings where a vastly generalised consumer profile is discussed in reference to the thousands of individuals that tend to invest in a particular branded product or service. While I understand the need to segment one’s market in order to make marketing and communication efforts
Brand change and long-term strategy 25 June 2020 Recently, one of my clients called to inform me that we would have to re-look the brand we had just positioned for a new product he is about to launch. He was not certain that the existing brand would suit a potential
The changing face of legacy brands in South Africa 22nd June 2020 In the last few weeks I have been talking to some of my friends about their experiences of growing up as men/women of colour in South Africa. My aim is to gain a better and more personal understanding
An open letter to SAN Parks CEO, Dr David Mabunda 3rd December 2013 Dear Dr Mabunda I would like to bring something slightly concerning about your marketing and PR efforts to your attention. But before I do that, let me give you a brief overview of who I am and
Disgruntled Consumer 12th April 2010 To go to the effort of getting a t-shirt made about your gripes means you must have been seriously let down... Certainly a noticeable piece of mobile advertising and I'd like to argue, quite impactful too. It reaches a primary audience of friends and family,
DA Youth Poster 24th January 2012 If this was truly an effective piece of communication promoting cultural/racial integration, then I doubt that the DA Youth would need to jump to such a defensive conclusion: ‘…if educated university students see the poster as promoting sex, "then we have no hope".’ I’m
The Unnamed: Part 1 24th October 2011 I have been doing an exercise. It had no purpose other than to inform the viability of a theme for my 30th birthday party next year, but it did reveal something quite interesting. I decided that I was quite fond of the idea
