Humanising brand loyalty I listened to endured Nick Cannon’s recent ‘interview’ with Kanye West on his Cannon’s Class podcast. Besides battling to find coherence in the monologue in general, Kanye and Nick alluded to a good point do to with branding that interested me. The exact comments were: Kanye: “I was just thinking
A case against brand purpose I’m falling out of love with the idea of brand purpose, not because I don’t think it’s a valuable concept, but because I don’t entirely believe that brand purpose, with its lofty ideals and characteristic optimism, is entirely relevant for South Africa right now. Perhaps even
Branding Women’s Day: Hi-jacking the female narrative I found myself growing viscerally angry yesterday, 9 August 2020, as I encountered more and more frivolous and celebratory social media posts about Women’s Day by individuals and brands alike. The superficiality, the joy and the light-hearted celebration felt insulting at a time when
Consumers or humans? I have sat in countless meetings where a vastly generalised consumer profile is discussed in reference to the thousands of individuals that tend to invest in a particular branded product or service. While I understand the need to segment one’s market in order to make marketing and communication efforts
Brand change and long-term strategy 25 June 2020 Recently, one of my clients called to inform me that we would have to re-look the brand we had just positioned for a new product he is about to launch. He was not certain that the existing brand would suit a potential
The changing face of legacy brands in South Africa 22nd June 2020 In the last few weeks I have been talking to some of my friends about their experiences of growing up as men/women of colour in South Africa. My aim is to gain a better and more personal understanding
