Targeted, you are, Lifestyle Communications, not

24th August 2009

I think it is fair to say that the advertising message that has irked me most this year is this stupid sign that sits on the door inside one of the toilet cubicles at work.

It says: “If you are reading this now, you will realise how effective our Indoor Billboard can be in communicating your message. Please call…”

What a load of rubbish. I have no choice BUT to stare at that sign half a metre from the toilet upon which I am perched. Also, what an uncomfortable place to be bombarded with an advertising message, most of which are completely irrelevant to my being female, my being on the toilet at work, or anything to do with the act of going to a bathroom or a toilet for that matter.

Its effectiveness is based on the fact that it is invasive and I somehow doubt that a positive response is guaranteed when I’m sitting on a semi-public loo with my jeans half down and one-ply toilet paper that has just fallen on the floor in hand.

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Tell me more about your business or brand challenge so we can determine the best way to address it. I’ll always start by assessing the strength and efficacy of your brand and communication, and then evaluate the best solution for your business based on your specific requirements.