A case against brand purpose I’m falling out of love with the idea of brand purpose, not because I don’t think it’s a valuable concept, but because I don’t entirely believe that brand purpose, with its lofty ideals and characteristic optimism, is entirely relevant for South Africa right now. Perhaps even
Branding Women’s Day: Hi-jacking the female narrative I found myself growing viscerally angry yesterday, 9 August 2020, as I encountered more and more frivolous and celebratory social media posts about Women’s Day by individuals and brands alike. The superficiality, the joy and the light-hearted celebration felt insulting at a time when
Consumers or humans? I have sat in countless meetings where a vastly generalised consumer profile is discussed in reference to the thousands of individuals that tend to invest in a particular branded product or service. While I understand the need to segment one’s market in order to make marketing and communication efforts
